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- May 22, 2023
The Power Of Branding
As the world continues its march toward digital, branding has become a top priority for companies and organizations looking to differentiate their offerings and increase their bottom lines. The power of branding is unstoppable, and as we head further into 2021, it’s interesting to consider how it affects consumer behavior. 86% of consumers prefer an authentic brand […]
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- May 22, 2023
Building A Brand: Why A Strong Digital Presence Matters
A thriving business feeds on generating engagement. During this time of uncertainty, it is absolutely crucial for businesses to connect with consumers and stay relevant. In the last decade or so in particular, many consumers have become accustomed to finding what they want online. According to a Salesforce survey, 85% of consumers conduct research before they […]
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- May 22, 2023
How to Communicate Your Company’s Strategy Effectively
Most people can’t recall the strategy of the organization they work for. Even the executives and managers responsible for strategy struggle, with one study reporting that only 28% of them could list three strategic priorities. It’s not surprising. Many organizations don’t have a strategy. The few that do find it hard to communicate effectively, as it requires […]
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